We create value for our partners and associates by leveraging our operations, development, sales & marketing, technology, accounting, and operational management expertise to continue to grow our portfolio of first-class hotels. BMR Hotels is expanding its portfolio with new build development acquisitions and new third-party management contracts with leading brands. It’s thanks to our strong relationships with our investment partners that we’ve been presented with these growth opportunities.
BMR Hotels team has been involved in over 20 new hotel openings and property transitions over the last 15 years. We work closely with the property team to ensure a highly successful opening. BMR Hotel's pre-opening management services include: Recruit, on-board, orient and train General Manager and Director of Sales, Brand Immersion training, Initial planning and development of the operational plan and staffing structure for the Hotel, Developing the food and beverage and event / catering strategy for the project, etc
Our management approach and delivery includes: Business strategy, operating and capital budgets, and marketing plans, Supervision of profit and loss statements focusing on maximizing top line, operating efficiency and margin improvement, Corporate oversight and bench strength in sales and marketing, revenue management, e-Commerce, accounting, IT support, HR, food and beverage, facilities management and purchasing, Technology solutions to maximize operational and technical efficiencies.
SALES & MARKETING
BMR Hotels provides superior sales and marketing support through a powerful combination of customer segment marketing, direct sales deployment, revenue management strategies, and digital marketing to optimize market share for its managed hotels. We benefit from the national reach of our hotel portfolio by being able to utilize “best practices” from one market to another. We have implemented a total company Business Development program to leverage client relationships and revenue lead generation for all our managed properties.
BMR Hotels Human Resources (HR) department strategically positions human capital as the hotel’s most sustainable competitive advantage and oversees a number of key functional areas. Our centralized management of certain HR functions yields cost savings to the hotel and improved risk control. Our Human Resource Services include: Organizational Design, Administration – policies, procedures and compliance, Recruiting, Cultural Immersion and On-boarding, Payroll and Benefits Administration.
Our best in class Centralized Revenue Management Services approach and delivery includes: Manage CRS Inventory Functions. Ensure CRS is set up and maintained optimally. Ensure all available rooms and rates are supplied to appropriate channels including GDS, Internet, CRO, and Brand Channels. Provide Special Events sales strategies, rate and inventory options and implementation. Recommend input daily and weekly on hotel room inventory availability, room authorizations and room rates.
Our customized accounting platform, specifically designed for the hospitality industry, has many important companion features. Our Accounting responsibilities and services include: A web-based product for hotel/end user access to financials and data access, An integrated reporting/business intelligence system, An integrated Automated Clearing House solution for reduced accounts payables transactional charge, etc.